Wilson & Frenchy


WF1You must admit, half the fun in expecting a baby is SHOPPING for the baby. I have to say that I’ve toned down collecting the ‘stuff’ compared to when I was pregnant with Sunday (I think the girl had 12 pairs of shoes before she was even born), but Wilson & Frenchy is a Melbourne label I was recently introduced to and I couldn’t resist the hand illustrations on the unique designs. Pictured above are some latest season pieces from the La Dee Da and the Into The Wild ranges, made in the softest cotton – I especially like that the baby can be decked out in the whole look – literally from the hat he/she is wearing to the sheets on the bassinet.

WF2 WF3I also love the gorgeous brand identity, the touches of letterpressed gold with the sweetest illustrations. Definitely a brand now on my radar!

Briar x


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