Chatting to Li-Ann


Processed with VSCOcam with f2 presetBesides the odd pork bun from Yum Cha, Sunday’s favourite food in the world would have to be pasta, so you can imagine that she’s rather impressed by her new Pasta Amore bed linen from Sack Me! I’ve been a big fan of the label from the beginning, a quirky children’s bedding brand that launched in 2013. The owner and designer Li-Ann has a background in Architecture and Interiors, and found a gap in the market when trying to source bed linen for her very cute twin boys. Li-Ann’s designs take a light hearted look at every day objects, she uses bold colours and her designs have big personality (you may have seen the very popular Sundae design before, so cute). Not only are the designs whimsical and fun for the littles (baby cots included), what I personally love the most about the range is the quality – all the bed linen is made from 100% cotton sateen, and is really lovely to touch. And the really good bit? If you type in the code sundaycollector20 you will receive 20% off the range at the checkout.

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Processed with VSCOcam with f2 presetThe gorgeous and talented Li-Ann kindly took a moment out of her busy day to answer some questions for me:

Tell us a little about your background- what was your first job and what path led you to starting Sack Me?  I studied Architecture at the University of Sydney and even though it was a very technical course, I was still able to dabble in electives such as photography, screen printing, ceramics and life drawing which sustained me through those 6 years!

Upon graduating, I worked at various commercial practices but soon after the arrival of my twin boys in 2010 I wasn’t able to return to full time practice. The need for a creative outlet gave rise to a graphic design business (ham&pea) that grew along with the boys and fast forward 5 years, Sack Me! was born!

My first job was working at Baker’s Delight wearing those fancy baker’s hat whilst I was at Uni, trying to earn some spare change so I could buy a ticket to see Ricky Martin in concert (true story!) but my first (real) job was working as a Junior Architect at Peddle Thorp and Walker (PTW) in Sydney.

Can you tell us some resources (website/books etc) that inspire you and/or influences your designs? I get a lot of my inspiration from my kids, travel and everyday interaction with people and my immediate surroundings. I don’t actually go to any one specific website for inspiration. I do enjoy The Cool Hunter, I hop on to Pinterest occasionally ( I really ought to do it more!), I am on Instagram daily and do find some treasures through there. The Design Files, Design Sponge are other blogs I subscribe to.

What does a typical day at work for you usually involve? After the morning mayhem of kids and school drop offs, I settle back into my desk at around 930am and start the day. There really isn’t a typical day as such. It really does depend on what tasks needs to be done and it can vary from designing for the new collections, or fine tuning samples, preparing for a photoshoot, corresponding with retailers, suppliers, emails, emails and more emails! Sometimes we get to visit our retailers which is one of the things I really enjoy doing (that face-to-face interaction with our stockists is something we prioritise doing). There is usually a break from about 3.30pm where I pick the kids and do wife/mum stuff around the house and when the kids are in bed, I jump back online and try and get through as much of my to-do list as possible when I’m not procrastinating!

What’s a dream you would like to see come to reality?
Opening our own bricks & mortar store!

What are you reading?
Daring and Disruptive by Lisa Messenger – highly recommend it.

Where would we find you on a typical Sunday morning?
In Church wearing our Sunday best ; )

Where was the last good meal you ate?
We were out last week celebrating a good friend’s birthday at Tonka Restaurant and the food and service has been consistently good. The cocktail menu is always a highlight.

What are you looking forward to?
As we wrap up our Melbourne stint and prepare to move back to Sydney, I’m looking forward to enjoying the best of Melbourne with family and friends in the next few months and I’m also extremely excited about how the next season designs are coming along and cannot wait to get sampling started.

Thanks Li-Ann, really look forward to seeing what you come up with next!

Briar x


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